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Dallas, TX – July 17, 2023 - Wealth Partners Alliance (“WPA”) is delighted to announce the addition of Rodd Newhouse as a Partner and Wealth Manager with a focus on managing wealth for private clients in the sports and entertainment industry. With over 20 years of experience in the sports industry and extensive knowledge of investment services, Newhouse brings a unique perspective to WPA's comprehensive wealth management offerings.

Newhouse's expertise and dedication to providing tailored financial solutions have earned him the Accredited Wealth Management Advisor (AWMA™) and Sports and Entertainment Accredited Wealth Management Advisor (SE- AWMA™) designations, further enhancing his ability to help clients capitalize on opportunities to preserve, grow, and transfer their wealth effectively. His experience in the sports and entertainment field allows him to understand the specific financial needs and challenges faced by professional athletes and entertainers.

Joining WPA represents an exciting new chapter for Newhouse, who expressed his enthusiasm for the partnership. "I am excited to align myself with such a dynamic firm like Wealth Partners Alliance," said Newhouse. "Their commitment to customized and holistic wealth management, combined with their collaborative culture, resonates with my values and approach. I am eager to contribute to WPA's success and support my clients in achieving their financial goals."

Throughout his career, Newhouse has established a reputation for his ability to help clients identify their financial and life goals, develop personalized budgets, and create long-term financial plans that align with their unique aspirations.

Prior to WPA partnership, Newhouse expanded his Sports and Entertainment Advisory practice as Founder and Managing Principal of 44 Management, where he further honed his skills in wealth management. His background in sports includes serving as the Pro Personnel Director for the Arizona Cardinals, working for the NFL Management Council, and most recently as a Partner of the ownership group of the Dallas Jackals, a professional rugby expansion team of Major League Rugby. Newhouse holds his bachelor's degree from Rice University and a Juris Doctor (JD) degree from Concord Law School, and a real estate broker license (TX).

Wealth Partners Alliance is delighted to have Rodd Newhouse join their team of accomplished professionals. "We are thrilled to welcome Rodd to Wealth Partners Alliance," said John Saalfield, Founding Partner at WPA. "His extensive experience in the sports and entertainment industry, combined with his financial expertise, will undoubtedly be an asset to our firm and the clients we serve. We look forward to the unique insights and dedication to excellence that he brings."

Beyond his professional achievements, Newhouse is deeply committed to making a positive impact in the community. He is an active member of the Association of Rice University Black Alumni and serves as a speaking advocate for the American Heart Association. Moreover, he co-founded the 44Strong Foundation, a non-profit organization dedicated to raising awareness for amyloidosis (heart disease) research, in honor of his father, Robert F. Newhouse, Jr., a former Dallas Cowboys fullback and Super Bowl Champion.

“I have known Rodd for a long time, since his days when we worked together at Wells Fargo,” added David McBee Founding Partner of WPA. “Rodd’s extensive background, expertise in sports and entertainment wealth management, and dedication to client success make him an invaluable addition to Wealth Partners Alliance and our collective growth. His personalized approach and comprehensive financial strategies will ensure that clients receive exceptional guidance tailored to their specific needs.”

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